Freedom by Austin Dingess - IAC
"My approach to this design was to keep it simple. I have always been a fan of minimalistic styles of art and thought it would work great with the application of the design. I also wanted to make a design that would summarize what this clothing line is about. Which, to me, is giving back people's freedom. When deciding on a concept for the design, I knew I wanted to incorporate an object that could symbolize freedom. In the end, I decided on a leaf. Leaves blow in the wind with nothing restraining them, so I figured it would be a good symbol. So I took that symbol and used it in a way that goes along with what I believed to be the purpose of this clothing line. In essence, the design is a symbolic depiction of someone offering a person's freedom back to them." -Austin Dingess
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